September 2012

New Marketing & PR Appointment at The Old Course Hotel, Golf Resort & Spa

Allan Paterson has been appointed Assistant Marketing & PR Manager at the five red star resort in St Andrews, working with Deborah Rose.

Allan joins the hotel from The Torridon, where he was Marketing Co-ordinator for the past two years, and is working with Deborah on delivering the marketing and pr requirements, primarily in support of the resort's sales and events teams. Allan is "thrilled" to join the hotel in the Home of Golf, explaining: "I thoroughly enjoyed my time at The Torridon – it was a fantastic springboard that has enabled me to consider this move – and I relish the challenge of working at a multi-award winning destination that offers guests such an incredible array of accommodation, dining experiences and event venues."

Allan's role also takes on the planning and delivery of the resort's social media – an area in which he has great experience. Deborah Rose explains: "We are in a rapidly changing world where our guests live and work in different time zones around the world. They expect communication to be delivered to suit their lifestyles. The opportunities for improved engagement with our guests, friends and suppliers - be they local, Scottish, pan European or global - is a unique and exciting challenge, and it will be a core focus of Allan's role."

A marketing graduate of Strathclyde University and a Saltire Foundation intern, Allan has taken a keen interest in the Scottish tourism and hospitality market since his time as a student. He says: "The real attraction of The Old Course Hotel, Golf Resort & Spa is that it is an iconic Kohler resort with an incredible history. The company's plans for the resort, including the development of Hamilton Grand overlooking the Old Course, make it the most exciting marketing and PR opportunity in Scotland and I am delighted to be a part of the team that will help to tell that story."

Ends

For photographs and further press details:
Marketing & PR Manager, The Old Course Hotel, Golf Resort & Spa
Direct: +44 (0) 1334 474371
Email: Marketing@oldcoursehotel.co.uk

Notes to Editors: The Old Course Hotel, Golf Resort & Spa, a member of The Leading Hotels of the World, has 144 luxurious rooms including 35 suites, and borders the 17th 'Road Hole' of the world famous Old Course in St Andrews, the Home of Golf. The hotel has spectacular views across the links courses to the sea, The Grampians and St Andrews.

Kohler Co. acquired the award-winning Old Course Hotel, Golf Resort & Spa in October 2004 and has since completed a comprehensive investment programme, which includes new suites by star French designer Jacques Garcia and a brand-new, state-of-the-art conference wing. The Kohler Waters Spa opened in March 2006 and is a member of the prestigious Leading Spas. The Duke's St Andrews is a magnificent heathland masterpiece with views over the Auld Grey Toon. It reopened in the summer of 2006 following a transformation by American golf course architect Tim Liddy, protégé of Pete Dye. Recently positioned by Golf World magazine in the UK’s top 100 courses, The Duke’s is now on many golfers ‘Must Play’ lists.

Daniel Pereira joined Kohler Co. as General Manager of the Old Course Hotel, Golf Resort & Spa in November 2010. With over 18 years of experience within the hotel, travel and tourism sector, Daniel has an impressive background in the 5 star hotel industry – having previously held the role of General Manager of Scottish properties for The Eton Collection. As one of Scotland’s most prominent hoteliers, he is well-known for his passion and leadership in development of people. A welcome addition for the resort headed up by former Managing Director, now President of Hospitality and Real Estate for the group – Debbie Taylor.

Debbie, joined Kohler Co. in September 2007 to spearhead The Old Course Hotel’s future development as one of the world’s leading golf and spa resorts. Debbie is former Chair of the British Hospitality Association Scotland Committee, a Fellow of the Institute of Hospitality and a Master Innholder – she is one of only nine women in the world to hold this prestigious accolade. Having placed great emphasis on staff training and development, she has amassed an outstanding array of awards over the past few years; she is holder of a prestigious Catey accolade for Manager of the Year 2007 and in 2006 was the RAC Manager of the Year.

Having been elected as President of the Hospitality & Real Estate Group and a member of the Corporate Operating Committee of Kohler Co in November 2010 she now leads the Kohler Group in its global hospitality operations ensuring that its facilities, amenities and service levels are among the best in the world. The portfolio includes The American Club Resort-Hotel and Whistling Straits, both in Wisconsin, with the latter having hosted the U.S. Senior Open and the Palmer Cup, and twice hosted the PGA Championship, most recently in August 2010. In her first year as President of Hospitality and Real Estate Debbie has led The American Club Resort to be awarded the prestigious Forbes Five-Stars – making the portfolio a leading Five-Star brand world-wide. The American Club Resort is in a select group being one of only 36 hotels worldwide to be rated both Forbes Five-Star and AAA Five-Diamond, while the Kohler Waters Spa is one of just 30 spas worldwide to earn the Five-Star. Additionally, the resort was named #3 Golf Resort in North America, by Golf Digest Magazine. The Championship golf venues, Whistling Straits and Blackwolf Run – both created by the legendary Pete Dye – have hosted several Championships and welcome back the U.S. Women’s Open to the Original Championship Course at Blackwolf Run this July 2-8. Whistling Straits will be the future home of the 2015 PGA Championship and 2020 Ryder Cup.